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Advertising and Editorial
ARDEX target appropriate magazines
and publications for the inclusion of advertisement
or editorial features. The response to enquiries is
discussed with our distributors at regular meetings
with their local ARDEX Area Manager.
Bespoke
and Overprinted Literature
This features our distributors details, and forms the
basis for a mail shot or point of sale programme targeted
at individual products or product ranges.
Joint
Direct Mail Campaigns
The above activity is used in advertising/promotion
campaigns during the year; this is used to support trade
shows, new product introductions or other marketing
initiatives.
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